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Check Availability Lawrence Library / Main Collection: HD9993.T694 L447 2013Library Info

Author LinkRobertson, David C.(David Chandler)
Title LinkBrick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with Bill Breen.
Edition First edition.
Distribution New York : Crown Business, [2013]
Description xii, 305 pages, 8 unnumbered pages of plates :  illustrations (some color) ;  25 cm.
Type of Material Book
Gen. Note Includes index.
Contents Contents: Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group’s decline -- Mastering the seven truths of innovation and transforming LEGO.
Summary In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids’ lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world’s most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
Corp.Sub. LinkLEGO koncernen (Denmark)
Subject LinkToy industry -- Denmark -- Management.
LinkLEGO toys -- History.
Add.Author LinkBreen, Bill.

System Number 000672486
ISBN Link9780307951601

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